Mastering Cross-Border Legal Marketing
Building a successful international practice requires an in-depth understanding of the cultural preferences of your international clients.
Building a successful international practice requires an in-depth understanding of the cultural preferences of your international clients.
U.S. lawyers face challenges in selecting and managing foreign counsel for cross-border litigation, requiring an understanding of diverse legal systems, practices, and logistical issues.
Engaging with international colleagues through associations exposes member firms to diverse legal perspectives, innovative practices, and global trends, strengthening their local operations and client service.
Lawyers interested in expanding their cultural understanding of a matter should take the time to explore its context, get a local perspective, and enjoy and celebrate the differences.
Successful entry into Middle Eastern markets requires thorough market research and due diligence to evaluate the risks and benefits of joint ventures, strategic alliances, government incentives, and free zones.
Researching public arbitration awards, arbitral procedural guidance, and related commentaries can help ground an argument in international arbitration custom and practice.
The U.S. has expanded export controls to regulate outbound investments in sensitive technologies and services, including cybersecurity and artificial intelligence, with a focus on national security concerns.
Progress gradually, embrace patience, and celebrate small achievements, as building a stable practice requires high EI, not just IQ.
Lawyers who explore their curiosity outside the practice of law gain experience that allows them to resonate with people and attract more clients.